Category Archives: marketing art

Tree Advocacy Thru Yarn

I have long had a passion for trees.  As a public relations professional and educator, I have spearheaded campaigns for trees, conducted event planning for a songwriting contest for trees and have contributed to New York’s One Million Trees program.

I continuously return to trees in some form or fashion.  I delve even deeper now with my artwork focused on tree imagery.  And now it pleases me to launch When Trees Talk, Let the Yarn Speak.  This is an international tree advocacy program with a twist of art.  It is the mission of the program to use visual imagery to prompt authentic talk, awareness and support of trees currently in crisis around the world.

When Trees Talk(c) serves as a forum where people can gather for an exciting flow of facilitated dialogue which allows for authentic, down-to-earth conversation.

I am so pleased to be launching the program during a session with the Ethical Humanist Society of Long Island on Sunday, August 25, 2019.  We will go on a journey exploring the world of trees, hear of their secret life and what trees do at night.  We will hear insights of the challenging state of trees today and all participate in an interesting exercise which takes place in the year 2093 involving a critical decision to be made regarding trees.

Stay tuned.

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Please feel free to join us Sunday.

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Feel free to reach out to me at:

whentreestalk111@gmail.com

Much Luv,

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Intention of Days

I intend my days to be agendas of art: 
creating, framing, marketing, speaking, yarn and chatting, inspiring and more

I intend my days to be FFs…
FInancially Fruitful

I intend my days to be…
Hours of CCs
Creatively Crafting

I intend my days to be…
MCWs
More Commissioned Works
In Demand
Of Ease
In Divine Order

Here’s a sampling of today’s Intention…
Crocheted Wall Tattoo(TM) 
“Headed Home”
Copyright 2015 (c)
Alicia Evans

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"Headed Home" Crocheted Wall Art(TM)

“The Artist Process”: What I Learned From Acclaimed Fiber Artist Ruth Miller

As an emerging fiber artist in New York, I delve very seriously into the nature of the business of art.  And while I’d like to spend life 24/7 creating works, I must also incorporate the marketing of the works.  I will confess, I am living and learning taking my decades of PR and marketing skills and those I teach by day as a professor and applying it to my own works.

An area I have been truly refining is incorporating, that of sharing, my process with my audience.  I had the pleasure a few weeks ago to see professional fiber artist Ruth Miller discussing her process.  She specializing in making art portraiture  using needle and thread.

The detailed hand embroidered works of fiber artist Ruth Miller

Ruth Miller 3

Ruth Miller 2

I listened closely as Ms. Miller highlighted her process which included:

  • Ms. Miller’s works typically take one year to complete
  • Originally from New York, Ms. Miller transported herself to gulf coast of the US, Mississippi, where she had the arduous task of transforming dilapidated property into first, a living space.  Thereafter, she created her studio.  She shared “before” and “after” photos allowing you to garner an intimacy of the diligent transition and dedication to be able to create her work.
  • She talked of special threads used and how one company she liked went out of business forcing her to seek another outlet.
  • She notes how she first sketches out her work and then begins to create using multiple needles.
  • She shared how her process includes stitching and removing threads to get the right shape so that images are as exact to the actual person as possbile.

I was most moved by her words, how she proceeds through her day and what it takes to truly live and make a living as a professional artist.

One of the areas I have been contemplating is the framing of my work.  Should I or shouldn’t I?  I just could not see covering up my fiber works with glass yet felt kind of guilty that my art should be in glass, you know, like traditional art.  I have opted for no frame and felt excited when Ms. Miller advised that fiber needs to breathe.  It is “alive”.  When it is covered up, it tends to fog up.

Well, a couple of days later, while doing some outside photography of my smaller pieces, the Chit Chat pins mentioned in a recent blogs…while shooting pieces, I had some in a plastic bag outside in the sun.  I could not believe when I turned back to them ten minutes later, the bag was filled with fog.  Holy Cow!, the fiber does breathe…they are “alive”.   To further confirm, when I had them displayed at a festival, comments included how much the pins looked like tiny little people, living little folks.

   Yes, the wool, the fiber is alive with the energy and love I use to create them.    

Plastic bag prompts fibers to 'suffocate'.
Plastic bag prompts fibers to ‘suffocate’.

                                          Minatures Gold   Minatures with Leaves        Fiber needs to be in the open; it needs to breathe…no framing!

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Described as “tiny, little living folks”, my Chit Chat pins go unframed so they can breathe.

Chit Chat Pins    Adorn a t-shirt,  spruce up a bag, start a conversation with a pin dancing upon your hat.
Chit Chat Pins

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“First Tree”

All works on this page is copyrighted.

(c) 2011 – 2015 Alicia Evans

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I’ll be sharing more about my process.  Stay tuned.